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Estheticians in Business Academy
Step 1: Prep For a 6-Figure Business
Overview and Welcome (7:37)
Mindset Overhaul (18:35)
Burnout Prevention (Enhancing Productivity) (15:09)
Create Your Schedule (5:40)
Business Prep (accounts, insurances etc...) (5:53)
Build a Budget (9:04)
Getting Debt Free (18:12)
Full on Brain Dump (6:39)
Step 2: Stand Out
Business Description (Mission and Vision Statement) (10:59)
Become Recognizable (22:17)
Brand Identity - Who are you? (3:48)
Market Analysis - Who? Why? and Where? (6:31)
Your Dreamiest Client (15:28)
Position Yourself in the Marketplace (5:14)
Step 3: Money, Money, Money
Are You Overwhelmed?
Service Descriptions (What are you doing?) (6:01)
Naming Your Services Effectively (Make them Attractive) (4:22)
Pricing Your Services (so you actually make money) (11:47)
Maximizing the Client Experience (6:34)
Break Even Analysis (4:35)
Payment Collection (12:09)
Choosing a Product Line (10:35)
Selling with Confidence (36:08)
Step 4: Get Booked Out Without Wasting Your Time
Who Are You Advertising To?
Facebook 101 (45:52)
Instagram 101 (98:21)
TikTok 101 (4:35)
Emails 101 (22:49)
Yearly Promos (The plan - sequence) (22:18)
Yearly Promos Part 2 (The Promo Playbook) (10:48)
Website Creation (51:25)
Advertising your Business Offline (27:57)
Advertising Differently than Your Competitor (11:43)
*BONUS Lead Generation Masterclass (25:55)
Create a Loyalty Program (9:46)
Build a Robust Referral System (22:46)
Creating Your Strategy (4:58)
Prebooking 101 (5:02)
Maximizing the Client Experience (6:34)
Step 5: Retaining Your Clients
Client Retention (How to Keep them Coming Back) (4:44)
Prebooking 101 (5:02)
Consultation 101 (10:55)
Policies (19:40)
Setting Boundaries with Clients (10:44)
Taxes
Income Taxes (3:59)
Sales Taxes (7:30)
Brand New Solo Hub
Financing Your Business (15:00)
Naming your Business (and Checking Availability) (5:27)
Registering your Name (so no one else can use it) (3:20)
How to Get a Business License (1:39)
Identifying your Business Structure (12:28)
In Home Spa - Laws (7:26)
Staying Within Your Scope (6:50)
How to Find a Suite/Booth (11:24)
Putting Your Biz on Google (5:40)
Extras
Industry Tips (9:14)
Finishing Your Business Plan (7:15)
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Pricing Your Services (so you actually make money)
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