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Estheticians in Business- Marketing
Get Booked Out Without Wasting Your Time
Welcome & Overview (2:22)
Who Are You Advertising To?
Social Media
Facebook 101 (45:52)
Instagram 101 (98:21)
TikTok 101 (4:35)
The Necessary Digital Marketing
Website Creation (51:25)
Emails that Sell/Book (22:49)
Putting Your Biz on Google (5:40)
The In Person Part to Marketing
Traditional Marketing - (Networking, Biz Cards Etc...) (27:57)
Doing It Differently (ladies nights, giveaways, etc...) (11:43)
Retention & Referrals
Build a Robust Referral System (22:46)
Create a Loyalty Program (9:46)
Client Retention (How to Keep them Coming Back) (4:44)
Prebooking 101 (5:02)
Maximizing the Client Experience (6:34)
Lead Generation and Promos
Yearly Promos (The plan - sequence) (22:18)
Yearly Promos Part 2 (The Promo Playbook) (10:48)
Lead Generation Masterclass (25:55)
Put it all together
Creating Your Strategy (4:58)
Bonuses
Business Prep (accounts, insurances etc...) (5:53)
Build a Budget (9:04)
Getting Debt Free (18:12)
Selling with Confidence (36:08)
Teach online with
Putting Your Biz on Google
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