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Estheticians in Business- Marketing
Phase 1: Build Your Foundation
Welcome & Overview (2:22)
Define Who You WANT to Work With (your dream client)
Phase 2: Be Seen & Get Found on Social Media
Facebook 101 (63:12)
Instagram 101 (98:21)
Phase 3: Make It Easy to Find & Book You Online
Your Website That Works (51:25)
How to Audit Your Website (51:30)
Stay in Touch Without Social - Master Email Marketing (22:49)
Be Google-able (5:40)
Phase 4: Grow Beyond Social
In-Person Marketing (networking, partnerships, events) (74:16)
Lead Generation & Promos (strategies to bring in new clients) (Updating Lessons) (11:43)
Phase 4.5: Promos & Client Growth Plan
Yearly Promos (The plan - sequence) (22:18)
Yearly Promos Part 2 (The Promo Playbook) (10:48)
Lead Generation Masterclass (25:55)
Phase 5: Keep Clients Coming Back
Build a Robust Referral System (22:46)
Create a Loyalty Program (9:46)
Client Retention (How to Keep them Coming Back) (4:44)
Prebooking 101 (5:02)
Maximizing the Client Experience (6:34)
AI for Estheticians – How to Use ChatGPT for Marketing & Business Growth
What is ChatGPT and Why It’s a Game-Changer for Solo Estheticians (3:24)
Do’s and Don’ts of Using ChatGPT (and What to Watch Out For) (5:05)
How to Use ChatGPT Like a Marketing Assistant (4:35)
ChatGPT for Planning, Organizing, and Strategy (4:19)
“Other Ways to Use ChatGPT That Have Nothing to Do with Business (But Will Change Your Life)” (4:21)
Bonus: 50 Copy-and-Paste Prompts for Estheticians Lesson
Phase 7: Put it all together
Creating Your Strategy (4:58)
Bonus Trainings
Business Prep (accounts, insurances etc...) (5:53)
Build a Budget (9:04)
Getting Debt Free (18:12)
Selling with Confidence (36:08)
Teach online with
Client Retention (How to Keep them Coming Back)
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